Data Science vs. Data Alchemy
Test Jackpot icons created by Anggara – Flaticon
Quote by Reid Hoffman (CEO Netflix) on the relationship between experimentation and running a business. I believe every business is an experiment. For the experiment to succeed, you…
Experiments reach statistical significance faster when split evenly between control and treatment groups due to higher statistical power from variance reduction. Unequal splits prolong reaching significance and can negatively impact users. The recommendation is a 50/50 split for faster results, avoiding unequal splits unless necessary for specific business needs.