Data Science vs. Data Alchemy

Experiments reach statistical significance faster when split evenly between control and treatment groups due to higher statistical power from variance reduction. Unequal splits prolong reaching significance and can negatively impact users. The recommendation is a 50/50 split for faster results, avoiding unequal splits unless necessary for specific business needs.
Having someone or some system that fulfills the role of a historian can offer several benefits. Here are 5 reasons why. 1. Institutional Memory: A historian helps preserve…
Here are all the top experimentation related events happening in 2024. These are conferences on topics like analytics, experimentation and behavioral science. To receive the latest news about…