Experimental Mind
Article from Harvard Business Review highlighting the importance for organizations to experiment and adapt, especially in times of uncertainty. Most existing strategy frameworks, developed during a more stable…
Test Jackpot icons created by Anggara – Flaticon
Working in the experimentation space can sometimes feel like an uphill battle. Reminder from Seth Godin: persist. This is how change happens. Focused, persistent community action is how…
Experiments reach statistical significance faster when split evenly between control and treatment groups due to higher statistical power from variance reduction. Unequal splits prolong reaching significance and can negatively impact users. The recommendation is a 50/50 split for faster results, avoiding unequal splits unless necessary for specific business needs.
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