
Pretend


Today Simone Neeling will share her experimental approach to holiday, cooking and home improvements. Let’s go! About: Simone is Senior CRO Specialist and Webanalyst at VodafoneZiggo in the…
Experiments reach statistical significance faster when split evenly between control and treatment groups due to higher statistical power from variance reduction. Unequal splits prolong reaching significance and can negatively impact users. The recommendation is a 50/50 split for faster results, avoiding unequal splits unless necessary for specific business needs.
Quote by Reid Hoffman (CEO Netflix) on the relationship between experimentation and running a business. I believe every business is an experiment. For the experiment to succeed, you…
This is already the fifth edition of the Summer Series where we learn from experimenters how they are spending the summer time. Today we let John Ostrowski share…